Bryan Johnson, founder of the Blueprint longevity project, has a massive global following of people who copy his health routines. In one of his videos, he showed his stainless steel pill tins and said they were discontinued—instantly creating demand:
“First, the bad news is I bought these pill tins several years ago. I love them. They're not available. So, the company that sold them, they discontinued making them and we haven't been able to find another company yet. I do really enjoy these. This is a foodgrade stainless steel. There are my pills I take and they're great for travel and they're great for the rotation.”
Make premium food-grade stainless pill tins designed for daily use and travel.
$10–$30 per tin depending on size/finish.
Validate in 2 weeks:
Launch a simple landing page with 3D renders, specs, and a preorder at $20.
Share to biohacking/supplement communities (Reddit, Discords, forums) and on X/YouTube replies to relevant content. Be clear: “Inspired by a discontinued stainless tin Bryan Johnson mentioned—premium, food-grade, built for travel/rotation.”
Run small search ads for “stainless pill tin,” “pill travel tin,” and test a $200 budget.
If you reach 50+ paid preorders in 10–14 days, green-light manufacturing.
If validated:
Source/inspiration: YouTube video