Babies and toddlers outgrow sizes every few months. Parents either overbuy, waste time reselling, or store piles of barely used clothes. The pain is a mix of cost, clutter, and cognitive load: constantly thinking “do we have the right size for next month’s weather?” This is sharpest for 0–24 months (fastest growth), but continues until ~5 years when seasonal gear (coats, boots, rainwear) adds expense.
A subscription that delivers a “bag” of age- and season-appropriate clothes (basics + a few nicer pieces). When the child grows or the season changes, parents return the bag and receive the next one. Each bag includes: everyday outfits, sleepwear, outerwear (as needed), and an optional add-on for special occasions. Parents choose style vibe (neutral, playful, colorful) and note sensitivities (tags, fabrics).
Subscription per year or month per child.
Launch a simple waitlist page with 3 plan tiers and a clear “what’s in the bag.”
Recruit 15–25 pilot families from local parent groups and Instagram; charge real money at an intro price.
Track: fit satisfaction, swap rate, monthly retention, and unit economics (shipping + cleaning + item depreciation vs. revenue).